The Italian Experience book will be a reflection and celebration of the Italian allure: history, culture, style and philosophy of life, a style of thought that generates beauty.
From fashion to food, from tourist destinations to art, from design to cuisine, from accessories to automotive. Projects, entrepreneurs, artisans will be told through their stories and will show the treasures of the Italian peninsula and the authenticity of the “Italian creative genius“.
Telling and making people perceive “The Italian experience” by leafing through the pages of the book, giving ideas to be able to live it specially for exclusive events, whether they are private or corporate.
The book will be sold in specialized bookstores and major international airports, and will also be distributed in selected luxury hotels, starred restaurants and in exclusive private clubs.
A widespread distribution will then be made to a target aimed at the event and destination wedding and will be presented during the leading international events related to the world of design, such as the 60th edition of the Salone Del Mobile in Milan and NYCxDESIGN in New York, as design is the basis of every quality product and service.
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Publication within the book ‘Italian experience’ through storytelling
Reservation of a table for 10 people for the gala evening ‘Italian Experience’
Product positioning (based on a common strategy) during the gala dinner ‘Italian Experience’
Product placement as part of the show during the dinner ‘Italian Experience’
Use of the green-house for two hours or more for talks