Privitera, a leading company in structures suitable for any type of event, has converted part of its production to make exception masks for common use to respond to the appeal of the civil protectione. The first 2,000 copies will be donated to the parish of Tradate which, together with Caritas and the Opera San Vincenzo, will take care of distributing them to those who need them most.
Privitera born 32 years ago, boasts major fashion brands and Italian companies among its customers, has become an important reality over time. Currently, its offer has expanded, allowing it to become a real general contractor on which companies and private individuals rely completely for events, exhibitions, impressive parties and luxury weddings. Just in these days she should have assembled her greenhouse at the Milan Fuorisalone in Piazza Castello, with a special setting dedicated to “Mother Earth”.
While waiting for the health situation to improve and regular activities to resume, the masks produced by Privitera will be on sale from Thursday 16 April
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Founded in Tradate (VA) at the end of the 1980s, in one of the districts characterized by the best Made in Italy craftsmanship, Privitera has progressively established itself as a point of reference in the sector of design and construction of tensile structures and fittings for all kinds of events and of events – public, corporate and private – such as fashion shows, conventions, sporting events and ceremonies.
The vocation for research, product innovation in a sustainable key and the constant dialogue between cutting-edge technologies and design, have fueled a constant company development which in the last ten years has also extended to the furnishing accessories sector, many of the such as designed and made exclusively for the company by local artisans, conceived to respond to the different declinations of tastes and styles and able to recreate any desired atmosphere.
To give new breath to its evolution, in 2015 the company opened the Officina Feniciana in Tradate, its own space that is both a showroom and an open exhibition laboratory, inaugurated with an exhibition by eight female artists devoted to material reuse and the rebirth of materials decommissioned.
The theme of rebirth and reuse therefore returned in 2019, with the debut, at the Fuorisalone of the Milan Design Week, of the new modular greenhouse in iron and polycarbonate, “La Fenice”, a refined, light and easily adaptable structure to every need and architectural context. At the entrance to the DDN Phutura route, in the center of the iconic medieval and Renaissance spaces of Piazza Castello and Parco Sempione, Privitera has installed two “la Fenice” greenhouses – the first dedicated to welcoming the press and insiders and the second to hosting meetings, concerts and events – to receive visitors by immediately recalling the ideas of transparency and eco-sustainability that inspired the event.