Privitera doesn’t stop: the leading company in the event covering sector explores new solutions and strategies and focuses on sustainability.
“Mother Earth” was the theme chosen by Privitera Eventi for Fuorisalone 2020, and the earth sent a clear message: we need to change and turn towards energy sources and solutions with a lower impact and greater respect for the planet. The company from Tradate (VA) has decided to face the crisis caused by Codiv-19 and to invest in the quality of the structures and services as well as in the sustainability of the offer. Thanks to recent partnership agreement with Airlite, www.airlite.com antibacterial technology which is applied like a simple paint and which reduces the pollutants present in the air, all Privitera’s proposals are now eco-friendly and, from the heavily penalized events sector, it has repositioned its offer towards tourism and catering by adapting its greenhouses, stretch tents and furnishings to secure hotels, bathing establishments, beach lounges and recreational areas.
Privitera covers can be purchased or rented and, according to government directives, they will allow outdoor spaces to be favored over closed rooms. The spearhead of Privietra’s offer is undoubtedly the greenhouse La Fenice, chosen to represent made in Italy design in important events such as the Salone del Mobile and Milan Fashion Week. The elegance and modularity of the green house allow accommodation facilities to have a large space available that can be freely interpreted as it lends itself to any type of theme or setting: boho chic, vintage, glamour, green. Furthermore, La Fenice has a peculiarity: being reflective, it reflects the beauty and nature that surrounds it.
These characteristics make it unique and also suitable for contexts of the utmost value. For Fuorisalone 2021, all Privitera structures and events will have the least possible impact on the environment for the good of the planet and the happiness of its customers.