Never as today our eyes are open and they observe it with disenchantment.

2021 is the year to rise stronger than before. During the event “Open to the Sky”, that will take place in the iconic New York City during the NYCxDesign, the program “The Italian Experience” puts its design and visionary value into play, diving itself in reality, looking deeply to seize and experience its magic and unexpected.

Italy that we tell in New York, is not an Italy that recall past glories, nor that represented by clichés emptied of their most authentic meaning. The Italy that we want to tell about in New York is Italy that is aware to draw strength and energy from its own traditions and excellences but does not stop to observe them with satisfaction. It is an Italy Open to the Sky that brings the strength of its strong roots to new narratives, so that our heritage made of art, culture, excellence and craftsmanship can be preserved, increased and handed over to future generations. We are not telling about Italy in New York, we are making it live! It becomes an experience through a calendar of events that talk about what we have been, what we are and what we want to be.

The Greenhouse la Fenice presents itself as a world in the world, it contains ideas and creativity, it reflects the beauty that surrounds it. Its presence in the manifestation Open to The Sky project highlights its deep nature in terms of dynamism and transparency. The Greenhouse is a lens, a kaleidoscope projected onto the reality that surrounds it. At the same time, it enriches what happens inside and catapulted into the world with new experiences and narratives.

The outdoor event is confirmed as the event of the future: a place of excellence where you can find serenity, peace, security and, above all, wonder. We rediscover ourselves capable of catching the magical elements of everyday reality.

“The Italian Experience” expresses a newfound bond of the self in the whole. From Italian creativity, which has always been able to reinvent itself in moments of change and draw great ideas and profound meanings, an innovative vision is born for the project of the event as an immersive experience.

The Greenhouse La Fenice, like our Italy, will be beauty, craftsmanship, culture and art.

The Greenhouse La Fenice, like our Italy, will be innovation, planning, amazement.

The Greenhouse La Fenice, like our Italy, will be an element of great identity in relation and dialogue with the world that runs, changes and changes in the relationship itself.

The Greenhouse La Fenice, like our Italy, will be “Open To The Sky“.