THE ITALIAN EXPERIENCE

The Italian Experience promotes “Made in Italy” by representing the Italian values ​​of beauty, craftsmanship, creativity, luxury and culture.

The aim is to network, to bring the excellence of the beautiful country in 9 cities: Milan, NY, Miami, Shanghai, London, Moscow, Dubai, New Delhi, Singapore and then have an image and business return in the Italian market.

The first stop will be in September in Milan and then continue in October in New York which will pass the baton to Shanghai in March 2022.

“MADE IN ITALY” is the third most famous brand in the world (research KPMG 2012)

The outdoor event is confirmed as the event of the future: a place of excellence where you can find serenity, peace, security and, above all, wonder. We rediscover ourselves capable of grasping the elements of magical enchantment of everyday reality.

“The Italian Experience” expresses a newfound bond of the self in the whole. From Italian creativity, which has always been able to reinvent itself in moments of change and draw great ideas and profound meanings, an innovative vision for the event project as an immersive experience is born.

FUORISALONE MILANO - About Last Years

The Italian Experience follows the path that in recent years has seen Privitera as a protagonist of the Fuorisalone Milano event, where the company has acquired ever greater centrality and recognition from the sector as a privileged interlocutor for the creation of events with a great emotional and media impact, with an important return on the market for partner companies.

The 2019 year marks the partnership with DDN and the Greenhouse La Fenice in Milano Piazza Castello becomes the Main Event of the appointment of the city with Design.

The planning of the 2020 edition undergoes an important stop due to the global Covid19 emergency, with a symbolic presence during the Milano Design City event which took place in September 2020.

The challenge to which the Great Phoenix Team is called, made up of professionalism of excellence from different fields such as marketing, event planning, catering, communication and business management, is to create an experience that does not end in the event itself but is a driving force for development in terms of brands and product placement for partner companies.

The achievement of this goal is demonstrated by the ever more vigorous reconfirmation of the Team year after year and the involvement of the Team itself in other strategic events for the city of Milan and for the Italian industry.

JUNGLE PARTY

THE GOLDEN AGE

DDN PHUTURA

MILANO DESIGN CITY

PROJECT

MILANO FUORISALONE

Numbers

An event made to grow up year by year 

350.000 visitors in 2018

450.000 visitors in 2019

Among which professionals and design sector stakeholders

and also passionate and curious, both italians and foreigners

Between 2018 and 2019 12.000 sm set up, 50 talks, 160 relators, 42 sponsors

Find Us!

PROJECT

NYCxDESIGN

Find Us!

Numbers

The Italian Experience is the first pool of private companies to organize a private event in Times Square.

Nearly 380,000 pedestrians enter the heart of Times Square every day.

The Official Guide states that 50 million tourists visit it every year. This makes it one of the busiest tourist attractions in the world. On the busiest days, Times Square has up to 380,000 people.

Times Square is busy till late night, with over 85,000 pedestrians entering the “BowRe” between 7pm and 1am.

Domestic and international tourists in Times Square spend double and four times more than local New Yorkers per transaction, according to the Times Square Alliance.

NYCxDESIGN

NYCxDESIGN is New York City’s annual celebration of design, attracting hundreds of  thousands of attendees and designers from across the globe. NYCxDESIGN as design  itself is everywhere, with events taking place  across the city’s five boroughs. Brought to life by New York City Economic Development  Corporation  (NYCEDC) in  conjunction with a steering committee of leading members of New York City’s design community,  NYCxDESIGN highlights the unique creative, cultural, educational, and economic opportunities  in New York City.

DESIGN PAVILION 

Design Pavilion is host to the Design Talks NYC™,  Nasdaq Spotlight Design Broadcasts, the NYCxDESIGN  PressPod and Information Kiosk distributing the official  NYCxDESIGN Guide, and a series of installations that are  free and open to the public and featuring emerging and  established designers, architects, brands and visionaries  from around the world.

Design Pavilion engaged more than 5 million local business people, residents and international visitors with  design ideas for our future.

Precedente
Successivo

DESIGN PAVILION 2021 & DDN HUB

The DDN HUB project has been welcomed by the Design Pavillion 2021 event. The protagonist will be the Privitera’s Greenhouse La Fenice which will be positioned between the five pedestrian areas of Times Square.

PROJECT

LOOKBOOK: The Italian Experience

The Italian Experience book will be a reflection and celebration of Italian beauty: history, culture, style and philosophy of life, a style of thought that generates beauty.

From fashion to food, from tourist destinations to art, from design to cuisine, from accessories to automotive.

Projects, entrepreneurs, artisans will be told through their stories and they will show the treasures of the Italian peninsula and the authenticity of the “Italian creative genius”.

The aim is telling and making people perceive by leafing through the pages of the book “The Italian Experience”, giving an idea to be able to experience it especially for special events, whether they are private or corporate.

THE DISTRIBUITION:

The volume will be available in specialized bookstores and in the main international airports, it will also be distributed in selected luxury hotels and starred restaurants and in exclusive private clubs.

A widespread distribution will then be made to a target aimed at the event and the destination wedding and will be presented during leading international events related to the world of design, such as the 60th edition of the Salone Del Mobile in Milan and NYCxDESIGN in New York, as design is the basis of every quality product and service.

JOIN THE PROJECT

become our partner!

ASSOCIATE

travel with us!

FURTHERMORE, COMPANIES, ORGANIZATIONS, INSTITUTIONS CAN JOIN THE ITALIAN EXPERIENCE AND TRAVEL THE WORLD WITH US

DIAMOND

GOLD

SILVER

  • PRESENCE ON THE WEBSITE AND ON SOCIAL MEDIA PROFILES
  • POST AND SHARING OF NEWS AND CURIOSITIES RELATED TO YOUR COMPANY
  • PRIORITY IN THE CHOICE OF INITIATIVES PROPOSED FOR EACH SINGLE STAGE
  • DDN EDITORIAL PLAN + PRESENCE ON THE ANNUAL PUBLICATION OF THE BOOK “THE ITALIAN EXPERIENCE”
  • THE ITALIAN EXPERIENCE PRESS OFFICE
  • SUPPORT IN THE ORGANIZATION OF EVENTS
  • POSSIBILITY OF ORGANIZING TALKS AND DISCUSSION PANELS IN THE WORLD STAGES (2HOURS)
  • DISCOUNTED RATES ON THE ITALIAN EXPERIENCE PRICE LIST AT 30%
  • PRESENCE ON THE WEBSITE AND ON SOCIAL MEDIA PROFILES

  • POST AND SHARING OF NEWS AND CURIOSITIES RELATED TO YOUR COMPANY

  • PRIORITY IN THE CHOICE OF INITIATIVES PROPOSED FOR EACH SINGLE STAGE

  • DDN EDITORIAL PLAN + PRESENCE ON THE ANNUAL PUBLICATION OF THE BOOK “THE ITALIAN EXPERIENCE”

  • THE ITALIAN EXPERIENCE PRESS OFFICE

  • SUPPORT IN THE ORGANIZATION OF EVENTS

  • DISCOUNTED RATES ON THE ITALIAN EXPERIENCE PRICE LIST AT 15%

  • PRESENCE ON THE WEBSITE AND ON SOCIAL MEDIA PROFILES

  • POST AND SHARING OF NEWS AND CURIOSITIES RELATED TO YOUR COMPANY

  • PRIORITY IN THE CHOICE OF INITIATIVES PROPOSED FOR EACH SINGLE STAGE

  • DDN EDITORIAL PLAN + PRESENCE ON THE ANNUAL PUBLICATION OF THE BOOK “THE ITALIAN EXPERIENCE”

  • THE ITALIAN EXPERIENCE PRESS OFFICE

  • SUPPORT IN THE ORGANIZATION OF EVENTS

  • DISCOUNTED RATES ON THE ITALIAN EXPERIENCE PRICE LIST AT 5%

MEET THE PARTNERS

DDN – Editorial

Design Diffusion World editorial system includes 11 paper  magazines, the most famous of which is Design Diffusion  News, since 1990.

Designdiffusion.com is a link between the worlds of paper magazines and websites, maintaining  an independent profile with original contents, direct links to  DDN blog, social media channels and DDN video news. The  result of the constant interaction between these entities is a  complete news coverage and a useful service indispensable  to people working in the concerned fields.

Francesca Russo – Head of Marketing | +39.347.12.46.372 | f.russo@designdiffusion.com

PRIVITERA SRL – Interior Decorator

Has been the leader of marquees and interiors sector for over 30 years. The company’s flagship product is “Greenhouse La Fenice” THE GREAT PHOENIX GREENHOUSE, a modular  greenhouse in anthracite – coloured iron with hinged doors and wooden floor. It is a product designed and built by a team of artisans with a consolidated competence acquired through  many years of experience. A product designed to satisfy the needs of every customer that can customize the Greenhouse in every  detail. The Greenhouse “La Fenice” shapes itself in the surrounding  environment and adapts to each context where it is inserted: romantic greenhouse on the Tuscan hills, urban lounge in a metropolis, patio on a promontory overlooking the sea.

Letizia Fontanelli – Head of Marketing | +39.344.06.77.254 | marketing@priviteraeventi.it

IE PARTNERS

MEDIA PARTNERS

EXPO DUBAI / SHANGHAI DESIGN WEEK

NEXT STEP

CONTACT US

Francesca – OWNER

f.russo@designdiffusion.com

Letizia – THE ITALIAN EXPERIENCE PROJECT MANAGER 

letizia@theitalianexperience.org

Matteo – PRESS OFFICE

pr@theitalianexperience.org

Design Diffusion World – Via Lucano 3, 20135 Milano (IT)